
The 'Calling Card' range, released in 2010, by Saint & Sinner Wines is a cheeky but fun and fresh approach to wine marketing. Drawing inspiration from the calling cards of prostitutes, (if you have ever walked the Las Vegas strip you'll know exactly what I am talking about) the wine's labels depict each wine as a working girl and includes both her best features and her number on the bottle... handy!
From the current releases my favourite within the range is the 2008 Cabernet Sauvignon, which uses fruit sourced from Wrattonbully, which is located north of the better known region for Cabernet Sauvignon in Australia, Coonawarra. I was going to suggest that to learn more about this wine that you all should join in the fun and sms the word 'Cabernet' to 0428 256 918, but, for the benefit of our overseas readers I have included the reply that is sent when one does below.
"There’s something you need to know right at the start: I’m a stayer. I’ll plant a seed in your palate when you walk into my secret garden. I’ll wrap myself around you, fill your senses with my intensity and show you my fruits. Lets indulge ourselves in a rack of lamb, then savour runny brie. Or take me to a special dinner and show me off but keep me close – your friends will want to have me too.
Take your time, treat me well and I’ll grow on you over the years – getting better with each encounter we mature together. I’m perfect now, but there’s no need to rush – the night is young.
Need more of me? Come see my site www.saintandsinner.com.au and meet my Saint & Sinner sisters. I don’t mind if you chose one of them for a little variety. You’ll be back for more of me. You could even take two or three of us for a little S&S action if you’re up to it!
Text FLIRT or your email to 0458263398 to taste more of me and my friends."
I am sure most of us agree that this is a fun and fresh way to make a product appeal to a younger generation of wine drinkers, however, I better get back to talking about the wine. Dressed in a deep crimson red colour, she smells of red and dark fruits with a faint hint of vanilla. Far from all show and no -go this wine also has appealing fruit flavours that makes coming back for more all part of extending the pleasure!
OK, I'll admit I got a bit carried away there and will accept any criticism that I've just flirted with commercial suicide. This brand is all about a bit of fun and that is what I was trying to convey.
Saint & Sinner 2008 Cabernet Sauvignon
Price - $26 from www.saintandsinner.com.au
Region - Wrattonbully, South Australia
Final Sip - Initially, I was worried that the marketing/packaging was hiding a sub-standard wine, but in the case of the 08 Cabernet Sauvignon that is simply not the case. It's good to know that a wine knowingly marketed to a younger audience is giving them all a taste for good Australia wine.